Creating a brand new platform for an Orthogenomic Biotech who provide healthcare professionals with patient focused tools to eliminate the failure of implants
Quickly figuring out that healthcare professionals and patients are two very different crowds, we worked around narrative to establish a key interest to both audiences - creating the best patient outcomes. Focusing around ExplantLab's ground breaking research fitting into part of a larger puzzle. Boosted by a branding refresh and shiny new Webflow website.
ExplantLab had some prior branding with Gravita and so we were pleased when they came back for help with a total refocus of the website. We were honoured to help launch 'Orthotype' with this inspiring team.
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ExplantLab needed as many tools as possible to help them with their drive to grow and set a new industry standard which is lacking in the space.
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There were quite a few complex concepts at play, for example the process of Orthotype which would need a simple yet technical flow. We worked with Kuro Animation to create 3D animations and began to integrate them into Webflow animations.
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