Although Spirit Health was established throughout many NHS trusts in the UK, they wanted the product Clinitouch to be a stand alone brand whilst still maintaining a refined connection to their Spirit Brand and their beginnings.
We got to work with Discovery and Documentation where we quickly uncovered that Clinitouch’s first-hand experience and understanding of clinical and patient needs is their silver bullet.
Inviting company-wide voting into the phases to land on an identity signifying the importance of overlapping connections that happens when looking after people’s health and a complementing colour palette to Spirit Health while being nothing like their competitors.
We also worked on crafting their brand stories. Mission, values, purpose, culture. Along with statements and marketing content narratives we eventually landed on.
Smart, Simple remote patient monitoring technology, build by clinicians for clinicians.
During the process we looked at providing as much autonomy as possible within Webflow. Integrating Pardot and clear tracking for qualified leads. Post launch we did training not just on the editor side of Webflow but the design side too so they could maximise their content creation going forward.
Clinitouch increased it's organic conversion by 52% with a 39% bounce rate. and an average time spent of 3mins.