Helping a Carbon AI team to tell compelling stories and elevate their design by shaping the platform, decks, marketing and website
We started with the stories - making a complex subject more understandable and consumable. We worked through the terminology and education of the subject of Carbon Projects and as we learned more we began to shift. Understanding the true need and how we would build something more valuable to make real change.
Wavelr needed a way to standout and speak with multiple audience types, from local land owners to Gen Z investors showing their people first, tech driven ethos.
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Wavelr needed as much content as possible to market their offering, from social media to marketing campaigns everything they would need to hit the ground running.
During the process it was important we help them with investor appeal (from a brand and story standpoint) so we worked closely to shape a clear and compelling narrative. leveraging simple impactful screens.
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As part of the story we wanted to show an animation which helped to reinforce the process Wavelr provide with their platform, so we immediately reached out to Kuro Animation to help us create the perfect scenes. We then used After Effects and Lottie to import the 3D animation into Webflow and create the scrolling interactions.
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The website needed to cover various degrees of communication, from simple and clear for land owners to complex for climate investors, highlight the benefits of higher quality carbon credits which removed green washing. At this point we found we needed to shift and focus more on removing barriers to carbon project development.
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The platform needed to have the simplest onboarding for land owners many who are not tech savvy leveraging on the AI to assist in them gaining insights and benefitting while also servicing the wider project manager and land agents.
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