We started as always with discovery, understanding their market position and company voice. Once we established a solid understanding we began to explore how we could translate this in the form of an identity. The clear message was that the team wanted a type only idenity vs a single mark, so we began crafting.
We had a big push to get the brand complete so the team had everything they needed ready for the SIBOS 2023 in Toronto. The team had a successful event showcasing the new brand and their position in the market.
With the website we had an exciting opportunity to be different and bold, with a direction of clean, clear and human. We utilised animation to help complement the narrative while not being overly intrusive. We also looked at illustrative UI with photography to represent their individual product features.