The top questions we believe you really want to know about working with an agency like ours

What is a design system, and why does a brand need one?

A design system is the set of components, styles and rules that every page, screen and document is built from. Gravita builds design systems in Figma and Webflow so a brand stays consistent as the team using it grows.

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What are the stages of a brand or website project with Gravita?

A Gravita project runs through six stages: a scoping call, a week-by-week roadmap, a Discovery workshop, design and build, launch and handover, and optional support afterwards. Your whole team can see progress at every stage.

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What exactly does Gravita do?

Gravita is a brand and design studio that builds brand platforms, design systems, marketing and product design for medium-sized companies and enterprise teams. Everything runs from one design system, which your team keeps using after the project ends.

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What support does Gravita offer after a Webflow website launches?

Every fixed project contract includes support for a two week period, post website launch. Although our aim is resource independency, we have partners who just prefer external support.

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Can partners run their brand and Webflow website themselves after working with Gravita?

Yes. Gravita builds for autonomy. At handover you receive the brand platform, the design system and documentation, so your team can run them without coming back to us for every change.

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How does Gravita handle client data when using AI tools?

Before any client data goes into an AI tool, Gravita works out where it's processed, who can see it and what's kept. Each tool gets access only to what its job needs.

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Can a company use AI tools to create its own brand and website instead of hiring a studio?

Yes, and your team should be using AI. What it produces depends on what it's pointed at: without decisions about your position, voice and audience, the tools fill the gaps with the most common answer, which competitors get too.

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How does Gravita use AI in its design work?

Gravita uses AI tools every day to move faster and explore more versions than the hours would otherwise allow. People decide what's worth making, and every piece of work is directed, reviewed and owned by someone on the team.

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Does Gravita build mobile apps and SaaS products?

Gravita designs SaaS platforms, native apps and digital tools for teams with their own developers. It doesn't build the application itself, so you'll need your own development team or partner for the build.

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Does Gravita build every website in Webflow?

For websites, yes. Gravita builds its websites in Webflow and is a Webflow Enterprise Premium Partner. Each site is built from the same design system it was designed in, in Figma.

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Can a client pause or stop a Gravita project partway through?

Yes. Gravita invoices one week at a time and only moves on when you're happy with the previous week. Either side can pause between weeks, and there's no long-term lock-in.

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Can Gravita take on a single piece of work, such as a brand refresh or a website on its own?

Yes. Gravita takes on single pieces of work as well as end-to-end projects, and each roadmap is built only from the weeks the work actually needs.

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How does Gravita price a brand and website project?

Gravita prices projects by the week, and the price depends on what's in scope and the outcome the work is meant to deliver for your business. Rates aren't published so you'll see the full price in a roadmap first.

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Does Gravita work with companies worldwide?

Yes. Most of Gravita's clients are based in the US. For the length of each project the team shifts its working hours to overlap with yours, so calls and feedback happen during your working day.

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Can Gravita work alongside an in-house marketing or product team?

Yes. Gravita is set up to work with in-house teams. Your people join a shared Slack or Teams channel and see progress every day, and the work is handed over so your team can keep building from it.

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Has Gravita worked with fintech, banking and healthcare companies?

Yes. Gravita has worked with fintech companies, banks, credit unions, healthcare organisations and climate businesses, mostly medium-sized companies and enterprise teams. Sector experience shows who a studio has worked for; the work shows what it can do.

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Does Gravita do spec work or free design pitches?

No. Gravita doesn't do spec work, because design ideas made before Discovery are guesses about your business. Instead you get a week-by-week roadmap showing what happens each week and what it costs.

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Can Gravita's clients update their Webflow site without a developer?

Yes. Gravita builds websites in Webflow, a visual CMS your team can edit without writing code, so marketing can add pages, launch landing pages and update content without calling a developer.

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How long does a rebrand with website take with Gravita?

The length of a Gravita rebrand depends on its scope. You see the exact number of weeks in a week-by-week roadmap, with the cost of each week, before you commit to anything.

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