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Most projects start with the brand: the position that makes a company worth choosing, built into a brand platform with its narrative, voice and identity. Underneath sits a design system in Figma and Webflow. Marketing comes from it, including Webflow websites, decks, sales material and social content, and so does product design for SaaS platforms, apps and digital tools, designed for teams with their own developers. Gravita also sets up the AI tools a team uses so they work from the same brand, with a person in charge of each one. Partners take one service or several, and every project is priced by the week.