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Scope means what the rebrand covers: a brand platform on its own, or a brand platform with the design system, website and product design built from it. After a scoping call, Gravita builds the roadmap week by week, showing what happens in each week and what it costs. A Discovery workshop of half a day to a full day then sets your position, audience and value proposition. If a business milestone such as a funding round or a launch is driving the timing, raise it on the scoping call so the roadmap is planned with it in mind. To give a broad idea, many of our projects fall within a 6-8 week period.