How does Gravita use AI in its design work?

AI handles production volume, research and first drafts, which is what lets a small team cover brand, website and product design. The decisions about position, voice and what's worth making stay with people. For example, a recorded client interview can be run through the client's brand system to produce first-draft website copy, which a person then edits and checks against the brand. Before any client material goes into an AI tool, the team works out where it's processed and who can see it. Every output is reviewed by the person who owns that piece of work before it reaches you.

‍