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Sentinel is an AI platform that takes the admin out of running commercial buildings, bringing every repair request, tenant and service provider into one place. They needed a brand from the ground up, and a clear way to explain a technical product to property managers who'd already heard plenty of promises about AI.
We started with the story and wrote every word from there, down to the headline "Less admin. More time." Leading the narrative with what Sentinel gives the people using it and keeping the technology in the background. That positioning shaped the change in visual identity, the messaging for each audience, from facility managers to multi-family owners. Crafting a Webflow site built to explain a complex product in a few scrolls with the same system carrying through to product design, collateral and social content.
Sentinel works through voice and video, so the brand needed to show it in action: real buildings and faults with real people fixing them. We produced the videos with Seedance and Gemini, planning every scene as we would a live shoot, from who's in the frame to how the camera moves, so the footage looks like the places Sentinel actually serves. Each clip was directed and reviewed by our team, and the footage now runs across the website and Sentinel's wider collateral.
Producing AI videos to a high standard isn't an easy task, but we knew it was the most cost-effective way for this startup to instantly show potential customers exactly how Sentinel works in action. Currently in the process of landing multiple new contracts, we're excited to see Sentinel grow and further push the change in their industry.