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Spirit Health came to us wanting to differentiate their Clinitouch product from competitors.
Although Spirit Health was established throughout many NHS trusts in the UK, they wanted the product Clinitouch to be a stand alone brand whilst still maintaining a refined connection to their Spirit Brand and their beginnings.
We got to work with Discovery and Documentation where we quickly uncovered that Clinitouch’s first-hand experience and understanding of clinical and patient needs is their silver bullet.
Inviting company-wide voting into the phases to land on an identity signifying the importance of overlapping connections that happens when looking after people’s health and a complementing colour palette to Spirit Health while being nothing like their competitors.
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We were over the moon with the result – we feel the branding really helps position us as an international tech innovator, while also remaining true to our 'people-focused' roots and focus on genuinely making a difference in the world. From the outset, the team went out of their way to understand our brand purpose, what makes us “us”, and did a great job of conveying some complex themes in a clean and simple way.
Gravita’s emphasis on nailing the brand’s purpose and really understanding the brief in the early stages of the project, meant it was super quick and easy to produce all of the materials once the identity was settled on. They have a methodology that works well and is much more efficient than other branding agencies I have worked with. I’d recommend any tech-focused, mission-led organisation work with Gravita on branding and digital projects, for a straightforward and really effective service."
Jamie Starr, Marketing Director, Clinitouch