Setting up a shared environment within Slack and Google Docs, we began our process of going through supplied documents to form an overall narrative and page by page structure with the team at Threadvest.
Gravita was a partner in the re-design, working closely with members of Threadvest. This is including everyone from stake-holders to the development team involved at every step, maintaining daily communication. (As if we were part of the team).
Working on the ETF miner, we came up with a solution to allow users a full miner upon page load vs buried within inner pages, providing instant insights for its users.
The miner shifted from being a wizard based process (step 1,2,3 etc) to being a single contextual widget, which had multifunctions whilst maintaining simplicity.
It was key to support the development team during the build phase by maintaining constant communication, including post launch.
Throughout the process, we worked with high fidelity prototypes and maintained daily communication with the Threadvest team, which meant progress was efficient.
Our prototypes would allow us to identify any pain-points and dead ends, while always focusing on creating loops for users to continuously gain insights and support.
Knowing that the majority of Threadvest's younger audience would be browsing on mobile, it was important that we developed a strong platform for these users.