• Introduction – 01
  • The Challenge – 02
  • Information Architecture – 03
  • ETF Miner – 04
  • Final Designs – 05
Storytelling /  Graphic Design / Art Direction / Strategy / Web and Mobile Design
Threadvest allows users to find great investments through their unique ETF finder.
Jump to the final designs
"You promised us a result, and we are extremely pleased that we got what was promised and more."
Mike LoBosco — Co-founder
Sometimes everything aligns and amazing relationships can form and this is exactly what happened with Threadvest. With an introduction on the Friday as we happened to be in NYC, we made the time to meet with the awesome folks at Threadvest and 30 mins later we were kicking off a new collaboration together.
Jump to the final designs
Gaining insights and developing a strategy

Setting up a shared environment within Slack and Google Docs, we began our process of going through supplied documents to form an overall narrative and page by page structure with the team at Threadvest.

A collaborative project from start to finish

Gravita was a partner in the re-design, working closely with members of Threadvest. This is including everyone from steak-holders to the development team involved at every step, maintaining daily communication. (As if we were part of the team).

The Challenge
Using our roadmap for ideal outcomes, we collaborated with the development team to adapt and shift priorities while maintaining the global scope.
Information
Architecture
Threadvest had an immediate need to work on the miner first, over the whole website. We planned our framework at the very start to accommodate this, so we would not slow the efforts on the whole project.

Working on the ETF miner, we came up with a solution to allow users a full miner upon page load vs buried within inner pages, providing instant insights for its users.

The miner shifted from being a wizard based process (step 1,2,3 etc) to being a single contextual widget, which had multifunctions whilst maintaining simplicity.

It was key to support the development team during the build phase by maintaining constant communication, including post launch.

We needed to ensure a seamless experience regardless of the users device.
Finalising the Threadvest designs and planning the handover phase & communications.

Throughout the process, we worked with high fidelity prototypes and maintained daily communication with the Threadvest team, which meant progress was efficient.

Our prototypes would allow us to identify any pain-points and dead ends, while always focusing on creating loops for users to continuously gain insights and support.

Knowing that the majority of Threadvest's younger audience would be browsing on mobile, it was important that we developed a strong platform for these users.

Final Designs
Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.

Threadvest
threadvest.com

Threadvest came to Gravita the day prior to us meeting another New York based client with a proposal to redesign their current platform and product.